The first 4 hours went precisely according to the plan, we were top of the chart! But no plan survives contact with the enemy.Īt first, we lost the top position we were still in the top 3, though. In this case, to get the engine rolling from a cost start situation, we’ll need to gain organic momentum on PH quickly on the launch day. And the throughput depends a lot on the efficiency and quantity of the rocket fuel (Second law of thermodynamics). On the other hand, no engine can run perpetually (first law of Thermodynamics). A single broken or weak link can result in high system loss and turn the entire engine ineffective.
More shares mean more new users going through the app experience, resulting in more shares and PH upvotes.Įach step needs to optimally move the users to the next to make this engine work efficiently. More PH reviews will help us stay at the top of the PH featured list, which will turn more eyeballs on our post and more signups. They’ll share if the stats are ego-boosting or disappointing! They will review us on PH if they love the experience. Our plan here was to: i) delight users and ii) provide both bragworthy and appalling stats. Inside the app, the mission is to get users to share their stats or get a positive review on Product Hunt. Also, we made sure the logo and design looked super polished. We knew Privacy and Trust would be a big concern here, so we added a friendly little Data Privacy link right next to the Signup button. In the next step, our job was to help users finish the signup process and provide the required calendar permission. We optimized the screenshots, the product description and added a catchy teaser video. The goal of the PH post page was to entice the user enough to visit the app’s home page. We optimized the title, subtitle, and GIF logo to captivate user imagination so that they end up clicking. From the PH featured apps page, we wanted to intrigue the user. We graded these ideas against the above three criteria and only selected those with high ranks for the app.Įvery step had a fixed goal state, and our task was to move users to the next desired state optimally. We also started to assemble ideas around charts and numbers that we could automatically generate from calendar data without additional input. Billionaires going to space was a hyped highlight of 2021, so we decided to wrap the stats around Jeff Bezos’s New Shephard flight. #Product hunt logo generator plus#
We wanted the app to be interactive and game-like, plus reflect 2021 at some level. But to make the product delightful and distinctive, we’ll need to do something unique. Some meeting stats would be both brag-worthy and valuable to many users. The product needs to cross certain thresholds in all these categories to deliver some level of organic WoM and/or viral growth.
As we won’t have much time to iterate and improve NPS, our goal was to build something that is: MBP is also the minimal effort needed to score a decent NPS. An MBP is the minimum version of a product that’s enough to make users voluntarily talk about it with their friends and coworkers. The intent was to build a Minimum Bragworthy Product (MBP).
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